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Roxio, Inc., the Digital Media Company, and Virgin Records, a division of EMI Recorded Music, announced today that consumers will be able to download and burn from MTV.com and VH1.com the soon-to-be-released Lenny Kravitz music video ìDig Inî. This promotion with Virgin Records authorizes consumers, who own Roxioís best-selling Easy CD Creator software, to burn the music video to CD.
On October 30, customers who own Roxioís Easy CD Creator software can download and burn the Kravitz music video from http://www.MTV.com and http://www.VH1.com.
At the sites, they will be prompted to enter their email address and postal code to receive a license to download the music video. Users who do not own Roxio software will be allowed to download the Kravitz video to their PC, but the license and video will expire, and will not be playable after 30 days. The music video uses Microsoft Corp.ís Windows Media Video technology and Digital Island, will enable the delivery of the free download to consumers via its 2Way Web Servicesô.
Lenny, the first album of new material in nearly three years from genre-defying, multi-platinum selling rocker, Lenny Kravitz, is scheduled for release by Virgin Records on October 30, 2001. The album was written, arranged, produced and performed by the three-time Grammy winning artist, and features twelve Kravitz originals, including the debut single, ìDig Inî. Lenny is the highly anticipated follow-up to his breakthrough 1998 release, 5 (featuring the chart-topping ìFly Awayî and his hit rendition of ìAmerican Womanî), and his most recent Greatest Hits, which contained the smash single ìAgainî, nominated this year for an MTV Video Award for ìBest Male Videoî. Greatest Hits has sold upwards of eight million copies worldwide, solidifying the premier American rock musicianís international stature.
Roxio will also feature the music video promotion in itsí worldwide consumer print, broadcast, and online advertising campaign. This campaign includes broadcast ads on MTV, VH1, ESPN and print ads in Maxim, Rolling Stone and Spin magazines.
About Virgin Records America
Virgin began in the early 1970s as a small, independent label based in London. By 1986 Virgin had grown dramatically, and brought its innovative approach to U.S. soil. Today, Virgin Records America and its London-based parent company Virgin Music Group Worldwide are part of the EMI, the worldís third largest music company. In America, Virgin is distributed by EMI Music Distribution (EMD), and the labelís offerings span virtually all contemporary musical genres -- including modern rock, R&B, pop, hip hop, rap, blues, country, film soundtracks, compilations and contemporary instrumentals. Over 25 years after its humble beginnings, Virgin remains devoted to seeking and embracing artists who possess the talent, vision and passion to create something new and different.
About Digital Island
Digital IslandÆ, a Cable & Wireless company, is the industryís first provider of 2Way Web Services that enable enterprises to leverage the Internet to increase the profitability of online operations, increase customer value and decrease costs. Digital Island provides robust managed hosting, content delivery and network infrastructure and applications required to transact, deliver, and manage profitable transactions and interactions. As a Cable & Wireless company, Digital Island operates data centers in the United States, Asia-Pacific region and Europe and has a global content delivery network that reaches more than 35 countries worldwide. Digital Island also leverages Cable & Wirelessí advanced IP network reaching 70 countries. Digital Island is headquartered in San Francisco.
About Roxio
Roxio, Inc. makes the best selling CD burning software in the world enabling people to create, manage and move digital media. Roxioís suite of digital media products features Easy CD Creator (for Windows) and Toast (for Macintosh). Roxio also makes GoBack, the #1 selling system recovery software that enables PC users to ìgo backî in time to instantly recover from system crashes, virus attacks, failed software installations and data loss. Roxio distributes its products globally through strategic partnerships with major PC and drive manufacturers, national retail chains and Internet partnerships. Roxioís products are also available at its site.
Headquartered in Milpitas, California, Roxio also maintains offices in Colorado, Minnesota, Germany, and Japan. Roxio currently employs more than 250 people worldwide. Roxio is a member of the S&P SmallCap 600 and the Russell 2000 Index.
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